UNDP - SDG's Today - Health

Full name
11 Jan 2022
5 min read
CASE STUDY

UNDP - SDG's Today

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Services

Website design & development
Marketing strategy
Social media

Situation

UNDP updates the status of the Sustainable Development Goals each year in an interactive web experience. Last year, our website won an honor with the Webby’s so we needed to do another one and raise the bar. This year's issue needed to address health and the way COVID has put so much of the world's progress around global healthcare in jeopardy.

Our Approach

We worked with the UNDP team to craft a micro-site and content that explored the different dynamics of the issue and provided insight into what the UNDP is doing to find solutions.

Results

The Game Changers® created a global conversation about plant-based eating:
01

3M+

Website Users

02

#1

Documentary on iTunes

01

70k

Sign-ups for theGetting Started Program

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Digital

UNDP – SDG’s Today – Health

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Kindness.org

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Results

01

76%

Decreased Cost per Registration

02

26%

Increase in Conversion Rate

4.3x Improvement

03

2-3x

Conversion Rate

04

31%

Cost Reduction

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