CASE STUDY

TUMO

A massive fundraising effort for cutting-edge education

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Services

Strategy

Digital

Marketing

Situation

TUMO provides cutting-edge education to youth in Armenia and around the world. However, their powerful TUMO Centers are only accessible to children in urban city centers. They needed a way to fund a new program that focused on bringing their world-class education centers to rural communities.

Our Approach

We crafted a digital campaign around the TUMO Box—a shipping container-turned-educational classroom—and set a goal of putting one within 40 minutes of every child in Armenia. The online experience allowed donors to understand the mission, sponsor specific locations through an interactive map, and receive a special gift directly from the teens they support. The campaign, still underway, produced widespread engagement in the Armenian community, engaged influential partners, and thanks to a powerful integration with Donately, is currently pushing fundraising efforts over the $10M mark.

Results

The Tumo Armenia campaign attracted the philanthropic Armenian community and empowered individuals to show their support

01

19M+

Raised Around the World

02

1

Anthem Awards Finalist Nomination

03

50+

Regional Education Hubs Funded

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