LifeStraw

Full name
11 Jan 2022
5 min read
CASE STUDY

Lifestraw

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Services

Website design & development
Marketing strategy
Social media
Email
Paid advertising

Situation

LifeStraw’s website looked more like a nonprofit who happened to sell products than a lifestyle brand with a social mission. The brand had grown from a single-product brand to a large-scale brand with over a dozen products and variants. They needed a unified digital experience that would bring to life both the products and the mission, while creating an easy-to-use experience for consumers.

Our Approach

The reimagined digital experience brings the user better product education through compelling visual storytelling, a simpler buying process, and an optimized ability to find retail stores. We brought to life what buying that product meant and why social good is a core component of who they are. All of these factors directly contribute to their increased impact in the clean water space.

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The Game Changers

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Results

01

76%

Decreased Cost per Registration

02

26%

Increase in Conversion Rate

4.3x Improvement

03

2-3x

Conversion Rate

04

31%

Cost Reduction

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