International Committee of the Red Cross

CASE STUDY

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Services

Website design & development

Situation

The International Committee of the Red Cross wanted to draw public attention and media coverage to the humanitarian crisis in Syria.

Our Approach

We worked to bring to life Syria Street in a way that would capture the hearts and minds of people around the world.With the help of Brandon Tauszik, we aimed to share the work ICRC is doing in Lebanon and its timeless story, where neighbors are intricately pitted against one another. But how do you accurately capture and distribute the specifics of a far-away, war-torn place without sacrificing significant details? By creating a single landing page focused on interactivity and animated photography to tell the stories of people living in the chaos of Lebanon’s civil war.Tasked with featuring a multitude of strong imagery and powerful stories on a single page, our designers wanted to avoid overwhelming the user. So they incorporated textural maps along with subtle colors and clean lines to distinguish the separate sides. By incorporating intentional spacing between objects and sections, they created a spacious environment where the content could sink in one story at a time.The high-quality GIFs from SprinkleLab also came with a roadblock: massive files that would play inconsistently across devices. To get both high performance and artistic quality, we used high-res, compressed video on repeat for desktop and progressively loaded GIFs as users scrolled on mobile– giving the audience the best of both worlds.

Results

Featured in over 25 global media outlets, including Al Jazeera, the New York Times, and VICE

Won a Webby award in 2017 for “Websites: Best Use of Video or Moving Images”

https://s3-us-west-1.amazonaws.com/fifty.media/wp-content/uploads/2017/03/12101129/person-zaynab-portrait-1.m4vhttps://s3-us-west-1.amazonaws.com/fifty.media/wp-content/uploads/2017/03/12101130/portrait-bottom-middle-1.m4vhttps://s3-us-west-1.amazonaws.com/fifty.media/wp-content/uploads/2017/03/12101125/person-ahmad-CU-1.m4vhttps://s3-us-west-1.amazonaws.com/fifty.media/wp-content/uploads/2017/03/12101914/portrait-top-right.m4vhttps://s3-us-west-1.amazonaws.com/fifty.media/wp-content/uploads/2017/03/12101124/broll-syria-st-view-from-jabal-1.m4vhttps://s3-us-west-1.amazonaws.com/fifty.media/wp-content/uploads/2017/03/12101912/portrait-bottom-left.m4vOn behalf of the team, I wanted to take a quick second and tell you just how much we appreciate all the hard work you’ve done, as well as your amazing, positive attitudes despite how much of this is coming together at the last minute! I’ve said it before, but it’s worth repeating: we feel we’re in excellent hands, and are super thankful to be working together.

Ariel Rubin,ICRC

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